Most e cigarettes contain nicotine, which is highly addictive. Putting maximum limits on the nicotine strength of e cigarettes, along with evidence based tobacco control strategies, may help reduce youth e cigarette use and increase quitting This Earth Day, let's talk about something you might not think about: vape waste. Many e cigarettes and vape devices contain lithium batteries and hazardous chemicalswhich means they should NOT be thrown E cigarette use in UK almost doubled in two years, says Europe wide study Perverse Psychology: How Anti Vaping Campaigns Backfired Competitive Enterprise Institute